Spawned by the Black Power movement of the 1960s, Kwanzaa was originally conceived by the scholar/activist Maulana Karenga in 1966 as a non-Eurocentric, secular alternative to Christmas. It was the first holiday created exclusively for African Americans, who would celebrate it with rituals, reflect on their past, reconnect to their African cultural identity, abandon negative self-images and, ultimately, distance themselves from the “dominant society.” Karenga was highly influenced by Malcolm X, who advocated that African Americans return to Africa spiritually and culturally even if they could not do so in person.
Inspired by Black liberation ideology and Pan-Africanism (the uniting of all people of African descent worldwide), Kwanzaa was Karenga’s vehicle for Black Americans to pay tribute to their roots and forsake the commercialism attached to Christmas, with its cultural and economic exploitation of Black consumers. Celebrated from December 26th through January 1st, Kwanzaa was never intended to be a religious holiday. Karenga, no fan of religion, is on record stating that Christianity was a White religion that had no place for Blacks. As Kwanzaa has been absorbed into the mainstream and observed by Christians, Karenga eventually softened his stance, stating that Kwanzaa can be celebrated simultaneously with Christmas or even by those of non-African descent. Today, many African Americans celebrate both Kwanzaa and Christmas.